Dr. Jens Nordfält

Professor Jens Nordfält is Professor in Management Studies in the School of Management at the University of Bath, United Kingdom. His research focuses on retailing, both traditional bricks and mortar retailing and newer aspects such as digital retailing and omnichannel retailing. His research has been published in journals such as the Journal of MarketingJournal of Marketing ResearchJournal of the Academy of Marketing ScienceJournal of RetailingJournal of Business Research, and Journal of Retailing and Consumer Services. He has written several books, one of which has been awarded marketing book of the year. More than being a prized scholar Jens has also been rewarded for his achievements in building bridges between marketing academia and the retail industry. In 2016 he received an award as entrepreneur of the year from a mayor retail foundation, and in 2017 he was awarded influencer of the year by a conglomerate of Sweden’s marketing research organizations. He has received several best paper awards and for two consecutive years (2016 and 2017) he and coauthors have received a prize for the best paper in Journal of Retailing. In 2019 he was, together with co-authors, finalist for the David Rooth award for best paper in Journal of Marketing.

Since 2018 Jens is the director of Bath Retail lab which he also started that year. The lab serves to bridge the gap between retail organisations and academia. Between 2008 and 2015 Jens started and acted as the dean for a school of retailing serving under the brand of Stockholm School of Economics. The school was a collaboration between the Swedish retail industry and academia and was fully funded by companies in the Swedish retail sector.

Besides his academic career, Jens has always had a parallel career in various retail organizations. In his role at different retail companies he has worked as a store manager, served as a CFO, CEO, researcher, lecturer, advisor and more. Trying to bridge the gap between the retail industry and academia he has started several companies, retail foundations and conferences which are still active and seen as important pieces in creating retail knowledge in Sweden and the rest of Scandinavia. Jens has also helped developing academic programs in retailing in the Baltic states together with Baltic retail companies and in Russia. Jens is also co-owner of a grocery store in Sweden.

Jens serves as vice president for the retail & pricing special interest group, American Marketing Association as well as on the advisory boards for Journal of Retailing and Journal of Business Research. He is also serving as an advisor for several large retail and manufacturing companies, and he is often invited as a keynote speaker at conferences and business events. Multiple times every year he is interviewed about his opinions on current retail-related topics on national TV, national newspapers and national radio.