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An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations
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In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
Inspiration from practise
Interference Effects of a Purchase on Subsequent Advertising within the Category
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Reframing the Discount with a Comparison to the Sale Price: Does It Make the Discount More Attractive?
The Future of Retailing
The Sales Impact of Using Handheld Scanners: Evidence from the Field
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Jens Nordfält - Retail Researcher
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