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  • An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations
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  • In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
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  • Reframing the Discount with a Comparison to the Sale Price: Does It Make the Discount More Attractive?
  • The Future of Retailing
  • The Sales Impact of Using Handheld Scanners: Evidence from the Field
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    Jens Nordfält - Retail Researcher

    Media & links

    Media

    Handheld scANNERS
    https://news.utk.edu/2020/06/11/handheld-scanners-retailers-consumers/
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    Videos

    Shopper marketing general (2018)

    https://www.youtube.com/watch?v=BMzhcGyjo3s

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    On shoppers using smartphones in stores (2020)

    https://studio.youtube.com/video/kjSDd2gyExg/edit

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    On Handheld scanners (2020)

    https://www.youtube.com/watch?v=noUDbgAj7Fc

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    Digitalisation in retailing (2018, Swedish)

    https://www.youtube.com/watch?v=BMzhcGyjo3s

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    Links

    International Retail research Institute

    https://www.retailingresearch.com

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    Retailing & Contemporary consumerism Research lab - University of bath

    https://bathretail.com

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    American Marketing Association (AMA) - Retail & Pricing SIG

    https://amarapsig.org

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