Jens Nordfält, Ahlbom, C-P (2024), ”Utilising Eye-Tracking Data in Retailing Field Research: A Practical Guide”Journal of Retailing, Vol. 100

Dhruv Grewal, Benoit, S., Noble S., Guha, A., Ahlbom, C-P and J. Nordfält (2023), “The Role of Robots and AI in In-Store Retailing: Increasing Customer and Employee Efficiency and Enhancing their Experiences,” Journal of Retailing, Vol. 99, 487-504

Dhruv Grewal, C.-P. Ahlbom, S. M. Noble, V. Shankar, U. Varang, and J. Nordfält (2023), “The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Overall Sales: The Importance of Activating Goal-Completion Mindsets,”Journal of Marketing Research, Vol. 60, No. 6, 1071-1094

C.-P. Ahlbom, Roggeveen, A., D. Grewal and J. Nordfält, (2023), “Understanding how weekday vs. weekend grocery shopping influences the effect of music on sales,” Journal of Marketing Research, Vol. 60, No. 5, 987-1007

Schweiger, E., C-P Ahlbom, J. Nordfält, A. Roggeveen, and D. Grewal (2023), “In-store endcap projections and their effect on sales,” Journal of Retailing>, Vol. 99, No. 1, 5-16

Roggeveen, A, D. Grewal, J. Karsberg, S. Noble, J. Nordfält, V. Patrick, E. Schweiger, G. Soysal, A. Dillard (2021), “Through Creative Merchandise Offerings and Innovative Merchandising Strategies,”Journal of Retailing, Vol. 97, No. 1 , 81–98

Grewal, D, S. Noble, C.-P. Ahlbom, and J. Nordfält (2020), “The Sales Impact of Using Handheld Scanners: Evidence from the Field,” Journal of Marketing Research

Grewal, D, S. Noble, A. Roggeveen, and J. Nordfält (2020), “In-store technology,” Journal of the Academy of Marketing Science, Vol.48 (1), p.96-114

Grewal, D, C-P Ahlbom, L Beitelspacher, S Noble, and J Nordfält (2018), “In- Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, Vol.82 (4), pp.102-126

 Guha, A, A Biswas, D Grewal, S Bhowmick, and J Nordfält (2018),”An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, Vol. 82 (3), pages 142–156

Guha, A, A Biswas, D Grewal, S Verma, S Barnerjee, and J Nordfält (2018) “Framing the Price Discount using the Sale Price as the Referent: Does it make the Price Discount More Attractive?,” Journal of Marketing Research, Vol.55 (3), pp.339-351

Reynolds-McIlnay, R, J Nordfält, & M Morrin (2017), “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments,” Journal of RetailingVol. 93 (3), Pages 266-282

Grewal, D, A Roggeveen, and J Nordfält (2017), “The Future of Retailing,” Journal of RetailingVol. 93 (1), Pages 1-6

Grewal, D, A Roggeveen, R Sisodia, and J Nordfält (2017), “Enhancing Customer Engagement through Consciousness,” Journal of Retailing, Volume 93, Issue 1, Pages 55- 64

Nordfält, J (2016), “The New Retailer,” Journal of Retailing & Consumer Services, 34 (1), 309-310

Grewal, D, A Roggeveen, R Runyan, J Nordfält, and V Lira (2016), “Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance,” Journal of Retailing and Consumer Services, 34, 1, 261-263

Roggeveen, A, J Nordfält and D Gewal (2016), “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content”, Journal of Retailing, Volume 92, Issue 1, Pages 122-131

 Grewal, D, A Roggeveen, and J Nordfält (2016), “The Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues,” Journal of Business Research, Volume 69, Issue 3, March, Pages 1009-1013

Lindström, A, H Berg, J Nordfält, A Roggeveen, & D Grewal (2016), “Does the Presence of a Mannequin Head Change Shopping Behavior?,” Journal of Business Research, Volume 69, Issue 2, February, Pages 517-524

Grewal, D, A Roggeveen, and J Nordfält (2014), “Pricing in the Modern World:   The Role of  Price-Related and Non-Price Related Cues,” Journal of Product and Brand Management, Vol. 23 Issue 6, Pages 397 – 400

 Nordfält, J and F Lange (2013), “In-store demonstrations as a promotion tool,” Journal of Retailing and Consumer Services, Volume 20, Issue 1, January 2013, Pages 20-25

Johansson, U, and J Nordfält (2011), “Special issue on retailing research from the Nordic countries,” Journal of Retailing and Consumer Services, Volume 18, Issue 3, May 2011, Pages 167-168

Nordfält, J (2011), “Improving the Attention-Capturing Ability of Special Displays with the Combination Effect and the Design Effect,” Journal of Retailing and Consumer Services, Volume 18, Issue 3, May 2011, Pages 169-173

Nordfält, J (2009), “Unplanned grocery Purchases: The influence of the Shopping Trip Revisited,” Journal of Consumer Behavior, Vol. 8 Issue 1, Pages 1-13

 Nordfält, J (2005), “Track to the Future? A Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences.” Journal of Current Issues and Research in Advertising, 27, spring, Pages 19-29

Nordfält, J, H Hjalmarsson, N Öhman, and C Julander (2004), “Measuring Consideration Sets through Recall or Recognition: A Comparative Study,” Journal of Retailing and Consumer Services, 11, 321-30

Nordfält, J and M Dahlén (2004), “Interference Effects of a Purchase on Subsequent Advertising within the Category,” Journal of Current Issues and Research in Advertising, 26, spring, 1-8